Yoga guru, Baba Ramdev’s Patanjali is eyeing the apparel market by
planning to launch the ‘shudh desi swadeshi jeans’. Patanjali which
manufactures around 500 FMCG products, now
plans to venture into production of clothes and shoes. Baba Ramdev had
announced that his company will soon venture into the apparel market, making
both traditional and modern clothes for men and women as part of an ambitious
expansion plan. 

What Will Be a Swadeshi Jeans?
After reading about the so called out
swadeshi jeans everyone is in a state of confusion over what will the swadeshi
jeans be like? And even the bigger question arises that how can Jeans which represents
western culture and symbolizes the influence of western world on Indian youths
can be called swadeshi. Well to some extent , Patanjali CEO Acharya Balakrishna has answered the
questions. He said the jeans would be entirely made of cotton and will be in
line with Indian culture and tradition, and similar to Indian clothing. “ Jeans
have become so popular that they cannot be taken away from the Indian society.
Swadeshi jeans will be Indianised jeans in style, design and fabric,"
Balakrishna said.
Patanjali Growing
Even Bigger

On expansion, Ramdev said “Patanjali will be setting up its biggest unit on a 40-lakh sqft at Mihan in Nagpur, which will be bigger than its first unit at Haridwar and biggest in the country. The total investment in the city will be to the tune of Rs 1,000 crore with a potential of providing employment opportunities to 10,000 to 15,000 youths from Maharashtra. An export unit in the adjoining SEZ will be set up as Nagpur provides better connectivity”.