2 Oct 2016

Rishabh Tripathi

BIG BILLION DAY - Is It Really Worth ?

So the festival season is around and is the time when money can buy happiness for an average Indian. So pressing on this formula of happiness comes the E-commerce giant,flipkart’s , “big billion days” from 2nd to 6th October. And as you go with the hype it has created  it feels like flipkart is some divine entity selling it and the big billion days seems as the Navratri days and if people do not purchase it’s a “paap” . The illusions created are so strong that a first time online buyer would feel” blessed” to have such deals. 

Behind the scenes of "BIG DAY"
If we go with last years data then flipkart sold out goods worth $300 million and although there was an apology from the company for the technical glitches and because the efforts did not meet the expectations but there’s one thing one can’t deny is that it started a trend.But there will be a question bouncing to your head that after such a good sale and profit and the hype it created why it’s called failed?  why was there a apology? So let me try to put it into your head.Last year the prices of goods were increased to normal and even above the mrp’s and then brought down at time of sale ,showing great discounts. Another "Long tail Strategy" followed was selling unpopular items at discounted price, though the contribution margins of those products are very low but combined sales of all those products contributes 70-80% of the sales.Also the rate of some products during sale were way higher than they were on its rival’s site.


laptop skin prices during BIG BILLION DAY
on flipkart
laptop skin prices on amazon during normal days

Gearing Up For The Big Clash
But going by the recent news and trends flipkart has geared up for this years big billion days to be bigger and most importantly better.30 crores are invested on marketing,10,000 additional staff for helping sellers getting ready for the big days, a 70 member team for publicity and marketing alone and the reports are even that the company would be facing a fund crunch due to the discount offers and deals it is offering. So this festive season could be said as the power show of the flipkart and it becomes even more crucial this time as the amazon's festive sale clashes with the big billion day and  after some reports have suggested that amazon has already overtaken the company to become the leader in the marketplace.


7 comments

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Rohan Aynyas
AUTHOR
2 October 2016 at 04:41 delete

Nice one ....indeed true. Most of us has faced this forgery last time .

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Rohan Aynyas
AUTHOR
2 October 2016 at 04:42 delete

Nice one ....indeed true. Most of us has faced this forgery last time .

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Aman Baghel
AUTHOR
2 October 2016 at 04:53 delete

i was feeling the same..but it is good to know that there are others who are feeling the same

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2 October 2016 at 06:34 delete

Truly said....it's all about the hype and market reach.... depicting the two sides of the coin.

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2 October 2016 at 07:13 delete

This article made me little nostalgic , since I was little excited about this sale and already placed an order :D but I really liked the way put the things with current festive analogy and with bit of factual data.
You're pretty right from the buyer's point of view , but that's how Marketing works . No?
correct me if I'm wrong.
I loved it anyways.

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2 October 2016 at 07:33 delete

yes aditya you are correct that this is what marketing is. But marketing is not about fooling your customers and that too on such a large event as it is called

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Unknown
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3 October 2016 at 12:14 delete

Ya bro...all true.....but we cant resist also...the variety they show us sometimes are too good to let the product go....

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