16 Oct 2016

Rishabh Tripathi

Patanjali Ventures In To Making “Swadeshi” Jeans



Yoga guru, Baba Ramdev’s Patanjali is eyeing the apparel market by planning to launch the ‘shudh desi swadeshi jeans’. Patanjali which manufactures around 500 FMCG products, now plans to venture into production of clothes and shoes. Baba Ramdev had announced that his company will soon venture into the apparel market, making both traditional and modern clothes for men and women as part of an ambitious expansion plan. 

What Will Be a Swadeshi Jeans?

After reading about the so called out swadeshi jeans everyone is in a state of confusion over what will the swadeshi jeans be like? And even the bigger question arises that how can Jeans which represents western culture and symbolizes the influence of western world on Indian youths can be called swadeshi. Well to some extent , Patanjali CEO Acharya Balakrishna has answered the questions. He said the jeans would be entirely made of cotton and will be in line with Indian culture and tradition, and similar to Indian clothing. “ Jeans have become so popular that they cannot be taken away from the Indian society. Swadeshi jeans will be Indianised jeans in style, design and fabric," Balakrishna said

Patanjali Growing Even Bigger
In the present scenario every indian household is using and consuming one or the other patanjali’s product be it dairy products or the toothpaste , hair cleansers and what not.Patanjali is investing Rs 1,000 crore in expanding its manufacturing facilities to bridge the demand for its products.  Earlier this week Patanjali acquired RH Agro Overseas Pvt. Ltd. for Rs 70 crores to manufacture its packaged rice products . In addition to packaged rice the firm also sells other eatables like pasta , noodles , breakfast items and othe nutritional items.
 
On expansion, Ramdev said “Patanjali will be setting up its biggest unit on a 40-lakh sqft at Mihan in Nagpur, which will be bigger than its first unit at Haridwar and biggest in the country. The total investment in the city will be to the tune of Rs 1,000 crore with a potential of providing employment opportunities to 10,000 to 15,000 youths from Maharashtra. An export unit in the adjoining SEZ will be set up as Nagpur provides better connectivity”.