30 Nov 2016

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Amazon To Shut Down Fake Sellers

Amazon.com,Inc. (NASDAQ:AMZN) has started lashing out towards the Fake product sellers on their platform. One of the very prominent criticism e-Commerce sites have always faced was regarding the authenticity of the seller, as in if the product you order is genuine or no. People fall for the "Genuine", "Real", "Authentic" tags in the description online. But when they get their hands on to that product, it might be a bit too late to realize that they have been produced with the counterfeits of the original product.

Image result for amazon
Source: hotkeys.net

After the criticisms had been getting too much to take, Amazon had been looking for ways which could control and check the dealings of duplicates in their sites. Now they have come up with a great idea to do the exact same thing. Now on, Amazon will have something called the "Brand Registry" for every brand which is being sold in their website. In this registry, brands, regardless of if they are selling a product or no, will have to register their products. This will be controlled mainly from US and Europe. So now, each of the seller who is selling something on Amazon will have to provide Amazon with the official authorization letter from the respective brands of which they are selling.

During last couple of years, so many companies have faced drastic decrease in their revenue due to the entry of duplicates in the market. Birkenstock and Whaley are just two of those companies for instance.These unauthentic products are mainly being produced from PRC( People's Republic of China).

As an added step, Amazon have also stopped paid reviews from customers where the seller provides the goods under good discounts to get good reviews.

India is about to see around $3 Billion investment from Amazon which will be affecting the present sites working in India already. But how to understand if a product is genuine or no? Almost all the counterfeits looks exactly the same as the originals but its only after it is in your hand you will be realizing that you have been cheated upon.

So here are few steps to help you reduce the risk of getting tricked:-

- Once you find something interesting online, research about it intensely. Brands have their own emblem or logo which will be put in almost all the products they make in one way or the other.

- If the seller is giving you too much assurance like by using words like "Genuine", "Original", "Real" etc. very much, then you might want to stay on guard because real sellers would not do that.

- If the prices marked are too less to believe, then there is a high chance that product might be fake.

Check the packaging for safety labels, especially for electronic goods. If not, return them immediately and get your money back.


So next time you buy something online, keep these things in mind. Happy Shopping! 
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29 Nov 2016

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Lenovo launches New K6 Power In India

Image result for k6 power
Source: bgr.in

Lenovo announced the launch of its new K6 Power in the country last day. They announced that the new Lenovo K6 Power will be available across the country through an open sale in flipkart from 6th December. They have released the new handset in three color variants- Silver, Gold and dark grey.

Having a dimension of 141.9 x 70.3 x 8.2 mm and a screen size 5.0", the K6 Power weighs 140g. The screen is made up of IPS Capacitive touchscreen and has a resolution of 1080X1920 pixels. The device will run on Android V6.0 Marshmallow and operates on a chipset of Qualcomm MSM8937 Snapdragon 430 and a CPU of Octa-core 1.4 GHz Cortex-A53 and an Adreno 505 as the GPU.

The K6 Power has a 3GB RAM with an internal memory of 16/32 GB which can be expanded upto 256 GB. The handset is powered by a huge 4000 mAh battery with an option supporting fast charging making this a must buy for regular phone users. The sound system features a Dolby Atmos audio enhancements for earphones and stereo speakers. 

The scene shooting department is being handled by a 13 MP back camera featuring Geo-tagging, touch focus, face detection, HDR, panorama and can take videos of 1080 p. The front camera is of 8 MP making it a decent selfie shooter as well. 

Connectivity options on the smartphone include 4G LTE, VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.2, FM radio, Micro-USB, and GPS/ A-GPS. There is a wide variety of sensors used in this phone which includes fingerprint scanner, proximity sensor, accelerometer, gyroscope and a digital compass. 

The Lenovo K6 Power is priced at 9999 INR in flipkart. This phone will be available from December 6 exclusively on flipkart. 
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WhatsApp Introduces Video Calling

Related image
As time progresses, means of communication have also evolved a lot. The immense devolopment in smartphone industry and their new specifications have been acting as a catalyst for the evolution of real-time means of communication. From text messages to e-mails, to voice calls and finally now, we have video calls. Various messaging floors have been providing this facility to many millions of users of video chatting, because what is better than seeing your friends and family even when you are away from home.

WhatsApp has been a very widely used messaging app in the recent past. According to February 2016, there are over a Billion monthly active users using WhatsApp. Yes, ONE BILLION. But one function WhatsApp had been missing out on is also video calling. After acquiring WhatsApp for a huge 19 million dollars, Facebook has made video calling possible on WhatsApp. Previously on Facebook messenger since one and a half years, Facebook thought it would be really awesome to spread out the service to WhatsApp users as well. WhatsApp, by introducing the new feature, is getting into being one of the first messaging apps to provide Video Calling.

"VIDEO CALLING IS ONE OF THE MOST REQUESTED FEATURES FROM PEOPLE IN INDIA. WE’RE PROUD TO HAVE THE OPPORTUNITY TO LAUNCH THIS FEATURE IN INDIA, WHERE WE NOW HAVE 160 MILLION USERS, AND WE LOOK FORWARD TO SEEING PEOPLE USE WHATSAPP TO TALK TO THEIR FRIENDS AND LOVED ONES FACE TO FACE" 
-JAN KOUM-CEO & CO-FOUNDER, WHATSAPP.

Facebook had been testing out the Video Calling feature on WhatsApp for "Selected users" since May and now they believe that they are set to open it for all the users. The quality of the video and sound is something to be debated upon since its just the beginning. The video is said to be working out well only with good high-speed internet. The users who rely upon mobile data with decent speed might not find it perfect to use it but in the near future, this problem is expected to be made better.

How to Avail video calling on your WhatsApp Account.

At first you have to make sure, your phone supports video calling AND have the latest updated version of WhatsApp Messenger. If you have these two, then:-

  • Open Whatsapp and select a person from your Whatsapp contact list to make a video call
  • Click on the call icon on the upper right corner
  • A popup will appear asking if you want to make the video call or not
With this huge devolopment in real-time communication, Video Calling is said to be the future of communication. The Online Real-time communication market is expected to reach US$4.45 billion by 2020, with CAGR of 50.9% between 2015 and 2020.
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5 Ways to Write High Quality Blog Posts

5 Ways to Write High Quality Blog Posts



Writing a blog is not a rocket science, it only takes words, ideas and motivation. But there is something missing in the blogs published these days and that is the soul of your blog content. To write a blog, only words are not enough, there are other efforts you need to put to make your blog authentic and standard. As a blogger you shouldn’t overlook two important facts. First thing is you are writing to help the reader and that should be your ultimate motto and the second thing is writing a blog on the basis of your personal experience and idea and not from other resources. So here we are going to discuss what efforts are required to write the high quality blog post.

Just have a look at these 5 mantras listed below to improve the quality of your blogs:


Set the Agenda


Randomly selecting a topic to write on is not a great idea. In order to write something for the reader you have to work little systematic and for that you should make an agenda that will be help your blog content to drive numbers of readers .  At this stage you need to work upon how your content can receive the reader’s gratitude after all they are the reason you are writing for. You must keep a check on your editorial schedule and also note down few sub points that you are going to discuss in your blog. Making an agenda is an outline of your entire blog.


Select an Excellent Title for Your Blog



Title plays a very crucial role in connecting the readers to your blogs. Blog title should never be overlooked as it can do wonders to attract the readers. Well, excellent title comes from creative and out of the box minds so you need to come up with really appealing titles that can drive the readers to your blog just by looking at the title of your blog. Never consider monotonous, mainstream titles as they are not capable to strike in the minds of the readers and it will be overlooked in the first second readers saw it. Spend some time to think an excellent title and once the title is finalized you must ask yourself is it a click-worthy title? If yes then use the title.




Make Your Blog Well Organized



Nobody reads an unorganized and poorly formatted content and even if they do they are going to leave your page very soon.  A well formatted heading and organized structure is somewhat the personality of any blog and it should not be compromised. When you are not feeling comfortable in directly posting on the blogging site never force yourself to do so. Well, Microsoft Word is your all time drafting buddy just write on it, format the content and paste the content to your blogging site. Best thing about MS Word is that you don’t need an internet connect to write as it works offline and you are free to use it the way you like it. In fact if you are beginner then you must use M S word to have some practice on writing blogs. Organized Blog deals with appropriate formatting that includes proper usage of Headlines, Bullet lists, Numbered & multilevel lists and so on. If you become perfect at organizing your content then without any doubt your blog is good enough to be published


Truth Counts



Readers read your blog because they trust your blog and the author. Truth is the necessity and ignoring it can be your biggest mistake for your blog. A true content is all you need to prepare your blog so it’s better to use your own ideas instead of using other resources. Readers and technology are smart enough to catch your unoriginal content so writing down the truth is something you should never mess with. Always respect your readers by providing them genuine and authentic content and efforts should be made to maximize the credibility and authority of your blog as this will guarantee the trust in your readers towards your blog.

Make your content more personalize



Personalizing the content is not all about building personal brand it’s more than that. You may have a pool of fantastic ideas to turn those into your blog posts but is that all? Absolutely not!
Personalizing the content is beyond general blogging as is it needs extra effort like more of personal experience. The idea is simple don’t be lazy and always go for a extra mile to prove the readers that whatever you are posting on your blog comes from your personal experience , ideas and thoughts. Readers love to read about personal experiences of the authors.
.

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iPhone to Celebrate 10th Anniversary With The Best Model Ever

Image result
Source: silktide.com
That's right. Apple is planning to launch iPhone 8 on its 10th Anniversary with the best innovation ever. To be more specific let us check out what the Korean Economic Daily has written about it. They posted that  Apple has joined hands with LG Innotek to develop 3D smartphone camera which will enable 3D photography using dual lenses. How much more cooler can smartphone photography get? By the way, LG Innotek is the exclusive dual lense supplier for Apple since they have introduced that feature in the iPhone 7 Plus.

iPhone has always been highlighted when it comes to camera and its quality. In order to make it even more special, they had introduced dual lenses in iPhone 7 Plus. A bit late, one might say, since so many other smartphone giants had already done it before. For this very reason, iPhone 7, which didn't have the dual lenses, had a bad time in the review market since many critics had marked it "Bad at innovative ideas". And that might be the very reason which triggered Apple to think of this idea. 

This idea had been in Apple since 2013 November. As a follow up, they also had acquired a 3D sensor startup named PrimeSense. And again as a follow up for this, they acquired LinX, from Israel, adopting its 3D camera technology. In 2016 May, Apple had filed a patent for 3D camera technology. This created rumors that they would introduce 3D camera for iPhone 7 itself, which did not happen. After this in August, they had filed another patent, this time for 3D multispectral imaging and scanning projectors for 3D mapping. The rumors had gone strong about iPhone 7 having 3D camera but as per present reports, it looks like they are set to add the feature in their next release, the iPhone 8.

There are other rumors about more innovative ideas which is connected to the iPhone 8. These suggests that the company has realized the need of stepping up the notch to get back in the main game since they were starting to be grouped among the "Less Innovative" phones. Of course, to bitter up the competition, Samsung is also getting ready in the green room with the new Galaxy S8 with dual lenses and no home button. We'll have to wait for both of their release to see who wins the race. 
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Moto M To Hit Indian Markets Soon


Source: Motorola

Motorola had released its new Moto M in China around a month ago. According to Moto's Indian Twitter account, they are all set for their release in India as well. They posted a photo which said "Coming Soon" over a photo of the new handset.

"Something different is coming your way. Stay tuned to know more. #ComingSoonpic.twitter.com/nmqT9p6FO5 "
— Moto India (@Moto_IND) November 28, 2016

The Moto M features a 5.5-inch AMOLED screen with a resolution of 1080X1920 pixels. Weighing 163g, Moto M has a dimension of 151.4 x 75.4 x 7.9 mm . It runs on 3050 mAh Battery which supports fast charging with a type C USB port. 

The Moto M uses Android v6.0.1 Marshmallow as the Operating system and is powered by a MediaTek Helio P15 chipset with a Mali T860MP2 GPU. Other reports says that it might be processed by a Qualcomm MSM8952 Snapdragon 617 with an octa core(4x1.5 GHz Cortex-A53 & 4x1.0 GHz Cortex-A53) CPU and an Adreno 405 GPU. It shoes off a 4 GB RAM with an internal memory of 64 GB and a 3GB RAM with an internal memory of 32 GB. The internal memory is expandable upto 128 GB on introducing a Micro SD card.

The charge of taking photos is given to a 16 MP back camera with dual tone LED-flash and the front camera will feature an 8 MP selfie shooter.  The sensors include a fingerprint scanner, Gyroscope, Proximity sensor, accelerometer and a compass.

There is no hints on its price in India but when comparing to the 2000 Yuan for which it had been launched in China, it is expected to be around 20,000 INR. 
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The 20 Mega Pixel HTC Desire 10 Pro Launches in India

The All new HTC Desire 10 Pro is all set to make itself available across India on December 15. The HTC Desire Lifestyle had already been a hit after its launch back in December 2015. The Desire 10 Pro highlights its new premium design which is not same as the Desire 10 Lifestyle.

The 5.5" screen comes with a resolution of 1080X1920 pixels which uses Corning Gorilla Glass, of which the version is unspecified till now. The handset uses Android v6.0 Marshmallow and operates on a Mediatek MT6755 Helio P10 chipset. The Desire 10 Pro runs on a 4 GB RAM and has an internal memory of 64 GGB which can be expanded upto 256 GB on introducing a Micro SD card. 

HTC Desire 10 Pro With 20-Megapixel Camera Launched in India at Rs. 26,490
Source: HTC

This phone also features a 3000 mAh Li-Ion battery which can support upto 480 hours of Standby, 19 hours of talktime and upto 53 hours of music play.

It stars a 20 MP back camera with dual LED dual tone flash which features Geo-tagging, touch focus, face detection, Auto-HDR and panorama. The front camera has a 13 MP lense. Both the cameras are capable of shooting videos at 1080 p.

A fingerprint sensor attached right below the camera adds to the security of the phone. The other sensors included in the phone includes Accelerometer, Proximity sensor and a compass. The battery supports fast charging. Other connectivity options include Wi-Fi 802.11 a/b/g/n, GPS/ A-GPS, Bluetooth v4.2, NFC, and 4G LTE Cat. 6 (with support for Band 40 used by some LTE networks in India). The HTC Desire 10 pro measures 156.5x76x7.86mm and weighs 165 grams. 



The tagged price of the phone in India is 26490 INR which is very reasonable for the all the above specifications. It comes in 4 different colors- Stone Black, Polar White, Royal Blue, Valentine Lux.

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28 Nov 2016

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How To Get Money To Your Bank Account from Paytm

Image result for Paytm vegetable vendor
Source: Business Line

Recently, after the demonetization of 500 and 1000 Rupee notes, Paytm has become very popular for cashless transfers. Small scale vegetable vendors to big super hyper markets have started using Paytm as one of their payment options because of the ease with which their transactions can be done.

But so many people don't know what happens after finishing a transaction through Paytm. How do they get to use it from there. How to get it transferred to their bank accounts. Well, this article tells you exactly how to do it.

Like almost every online bank transactions, you need your Name, Account number and IFSC Code of your bank to do this through Paytm. If you haven't got your KYC (Know Your Customer) done previously, you will have a bar of  20000 INR (50000 INR for merchants) Once the KYC procedure is done, then there won't be any restrictions on how much the limit is.

How to get KYC done?

For this, the first thing you have to do is finding the nearest Paytm KYC centre close to you. Then you have to provide them with any of your RBI approved ID proof which includes Aadhar card, Passport, voter ID, Driving license and an NREGA job card. 

"The KYC process can take up to 48 hours, but you can shorten it by providing Aadhar card as proof of identity as the biometric verification “results in instant completion of process,” says Paytm.
 After signing up to Paytm for the first time, you will have to wait for 3 days before being able to transfer your Paytm balance into your bank account without completing your KYC procedure. But once you are done with the KYC procedure, you can immediately start off with the transferring.

Transferring money to your Bank Account

Now for the real question, how to transfer your Paytm Wallet balance into your Bank Account. This can be done from the app in your phone or from your PC.

 From your App

 - Open the PASSBOOK icon in your smartphone app.
 - After opening your Paytm Passbook, click on the SEND MONEY TO BANK option available
 - Click TRANSFER.
 - Enter Amount, Account holder's name, Account number and IFSC code in the spaces provided.
 - Click on SEND and you are done with the transferring money to your bank account.

Paytm bank transfer   app how_to_transfer_money_from_paytm_wallet_to_bank_account
Source: ndtv.com

 From your PC

  - Open the Paytm website and sign in to your account.
  - Roll the mouse cursor over your name at the top-right of the screen and click on Paytm      Wallet.
  - Click on the Transfer to Bank option in this window, and enter the required details asked on this screen.
  - Click on Send Money to finish the transaction.

Paytm bank transfer   desktop how_to_transfer_money_from_paytm_wallet_to_bank_account
Source: ndtv.com

The minimum amount which has to be transferred is 100 INR. For customers who have completed your KYC, the transactions will be free of cost until December 31st 2016. Other users will be charged at the rate of 1%. Every Paytm users can transfer up to Rs. 5,000 at a time, with 25,000 per month the limit. If you are a merchant, you can transfer up to Rs. 50,000; with the limit going up to Rs. 1 lakh if you are a user who's done his or her KYC.
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Blogging beyond WordPress and Blogger

Blogging beyond WordPress and Blogger



In the world of blogging only two blogging platforms are widely known to the blog users and that is WordPress and Blogger. Now is the time to explore beyond these mainstream blogging platforms that are way too cooler, smarter and more user friendly.

Here are some cool alternatives for your new blogging experience:


Tumblr


Tumblr is the best alternative blogging platform and it is not like your regular blogging site as it is way much cooler than other blogging sites. It may seem like a little mixture of twitter and WordPress but that is not a matter to be concerned. Tumblr is more like a social networking site and it is perfect place for the social media lovers who simply love to explore. The user interface is really nice and it keeps you engaged with the site. This blogging platform uses more of pictures and less number of words so, if you are cook or fashion blogger and want to post pictures instead of using words, Tumblr is the perfect choice.

 Medium




Medium seems like a magazine which deals with some serious blogging. It is designed for the bloggers who believes in niche writing and serious writing. If you are blogging on Medium then your name will be listed as an author and if your too are good at writing then you may get the opportunity to be featured on the leading pages of your niche. Medium is highly recommended for those who want to promote their writing skills and get attention from the amazing community of serious readers, critics and writers.  Besides it is also used by former US president Barack Obama.

   
   Weebly  


Weebly is a blogging cum website builder site. Weebly is basically known for developing websites with easy to use features. Unlike the complex method of building websites Weebly is in fact the simplest way of creating and designing features and it allows the user to drag and drop different elements to build a beautiful web page. For blogging, you need to sign up on Weebly for free or can buy paid domain and enjoy bunch of themes which makes your blog look good. In short Weebly is the best way to create a blog block by block without any additional expense on website designer.

  
   Ghost



Ghost is a “WordPress killer”. And by saying this we mean Ghost is the future of blogging. It is a concept that gave birth to the open-source blogging platform and capable of providing more enhanced blogging experience than WordPress. Talking about the competition Ghost has to work really hard in order to beat WordPress and Blogger. Above all, Ghost gives you the exciting and wonderful blogging experience and may be some day it can be become the leading blogging platform for the bloggers.


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26 Nov 2016

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5 Ways to Use YouTube as a Business Tool

5 Ways to Use YouTube as a Business Tool



Ever thought of using YouTube for business purpose?

Well, most of the people have no idea how even it could be relevant to the business subject. But the thing YouTube is itself a medium beyond your traditional approach as it has the potential to be used as an effective tool of your business. You can utilize YouTube to expose your business skills and expertise, share business ideas, promote, advertise and market your products. Besides it can be used to interact with the customers and clients for the feedback.

If you have no idea how to begin using YouTube as a business tool, you need not to worry as we have taken care of it. All you need to do is follow the listed methods and implement them for your business:



    Utilize Your Expertise and Business Skills 


As a businessman you can do several things with YouTube like you can upload and share your presentation pertaining to public speaking skills and demonstration. In addition to this you can post videos like recorded interview, recorded meeting in order to share with the employees, clients and shareholders.

   Engage With YouTube Community





You must engage with the YouTube community and it is done by simply leaving comments and uploading video responses related to your business and profession. And also try to make the maximum use of YouTube features like annotations, quick capture, and insight to expand your audience.

Read more: Best Ways to Create Nice Videos For Your YouTube Channel

  Brand building and Marketing 

No matter you are an established businessman or beginner in business, YouTube is beneficial in both the situation. Start your company’s YouTube channel and upload all the videos related to your company, products and services. Post advertisement videos of your products to promote your products. And also show the advantage of using your product with the help of existing customer. In addition to this you can launch other products, inform viewers about the events conducted by your company. YouTube can be used to appeal to the viewers directly to use their products and services.
  
  Use Google AdWords
 

Google AdWords can be used the placement tool to locate the best placements for your ads on different videos. Google AdWord is based only on text ads and don’t need a video from your business. Apart from purchasing ads you can also earn good money from your videos by partnering with YouTube.

   
Opportunity to Interact With the Customers and Clients
 In any business customer and client feedback plays an important role for the fruitful business in a long run. YouTube has made this process way lot easier than you can think. You just have to post videos regarding the solutions to common problems in the product and service by your company. And you can also answer directly to their queries by posting a video containing the solution of your customer’s query. You can also connect your website with YouTube link in order to provide customer support and product tours. Add closed captions or subtitles to your videos to help the viewer understanding the video clearly.

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25 Nov 2016

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Top 5 Most Watched YouTube Videos of All the Time

Top 5 Most viewd YouTube Videos of All the Time


That time was long gone when the popularity of any song and video was judged by the number of cassette and CDs sold. Ever since the YouTube is launched the entertainment industry has literally been changed. Now the popularity of any video or song is measured by their number of views on YouTube. Larger the number of views greater will be the popularity of your video. No wonder artists, singers and celebrities switched to YouTube to launch their songs and videos. They have also learned that most of the global audience is exposed to internet these days especially YouTube. Well, receiving a million and billions of YouTube views is not a big deal these days. If you are an eminent star you can always set new records on YouTube. So we made a list of the 5 top watched YouTube videos of all the time. Most of these videos are either video songs or movie trailers. Let’s have a look at the list mentioned below:

    "Gangnam Style"

Gangnam style by Psy was a sensational cult classic released in 2012.  Gangnam style became the first video to touch the mark of billion views and now holds the record of having 2.66 billion views.  This South Korean pop song became so viral that everyone seemed trying the Gangnam dancing movies and even US President Barack Obama couldn’t stop himself from doing that Gangnam move.

    "See You Again"



This Wiz Khalifa music video was a tribute to fast and furious fame Paul Walker who died in a car accident in 2013. The video received 2.09 billion views in 2015 and became the second most watched YouTube of all the time. 


Read more : Top 5 Trending YouTube Personalities of India

   "Uptown funk"


'Uptown funk' by Mark Ronson featuring Bruno Mars is a Grammy award winner song. This official video for "Uptown funk “was released in November 2014. With more than 1.89 billion views it became the third most watched YouTube of all the time. Besides it remained at the top of Singles Chart for seven weeks. This song was listened by 2.34 million in a week in the UK.

   "Sorry"


"Baby" fame Justin Bieber once again recorded his song in the top list of most watched YouTube videos .This time his song track “Sorry” became top hits of 2015. With 1.88 billion views it became the fourth most watched YouTube of all the time. His Song “Sorry” replaced his own song “Baby” from the YouTube most watched video list. "Baby" was the reason for Bieber's fame and that song received 1.46 billion views on YouTube.

 "Blank Space"


Blank Space by Taylor swift has been watched around 1.8 billion times which made this video the fifth most watched YouTube video of all the time. This video was released in 2014 and described as the best work from Swift's career by Pop Matters. Blank space was the second single on Swift's 1989 album.  It stayed on no. 4 of UK Singles Charts for two weeks. 

 

Read more :6 Basic Tricks to Increase Views on Your YouTube Channel

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Does Youtube Really Pay $1 For 1000 Views?

Does Youtube Really Pay $1 For 1000 Views? 


We know you are really interested in knowing the amount of money you can earn from YouTube. Well, the answer is exactly not what you have expected. Different people have different answers for the same question like most of the people believe that YouTube pays $1 to $5 for 1000 views or $1,000 for Million Views. Well, whoever is telling you this information is either misunderstood the real concept or simply making you fool. We are really missing the big picture here; YouTube doesn’t simply pay for the views on your videos but the engagement of viewer on the advertisement on your video. 

Read more : 6 Basic Tricks to Increase Views on Your YouTube Channel


If you are really concerned about the money don’t run for views, focus on the viewers engagement on the advertisement on your video. Engagement is basically clicking and watching an advertisement for 30 seconds or more. Here, the ads on YouTube are structured in the Adwords platform. Advertisers generally follow CPC and CPV advertising cost model. Brief explanation about CPC and CPV are as follows:


CPC or Cost per Click



CPC is Cost per Click, this term is used when an advertiser pays money which is based on the clicks on his ad. CPC varies it can be $1, $3 or more for example if a particular keyword has a CPC of $5 and the ad has been clicked by someone , the advertiser will have to pay $5 for that click. These ads can be in the form of text ads pop up or a square banner.
CPV or Cost per View



CPC is Cost per view, this term is used when an advertiser pays money which is based on the views on his ad. In CPV when the viewer watches ads for minimum 30 seconds or say half of the ad and for that duration i.e., 30 seconds advertiser is charged. No matter how many times you click on the ads advertiser won’t be charged as he is paying for the view not for the click.


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